Roxanne Ward

Co-Owner

Roxanne has always had a passion for helping others and trying to make a difference in this world.  Roxanne began her career as a Police Officer in Lady Lake, Florida before joining the Ocala, Florida Police Department in 1991, where she was a Police Officer until 1997.  During her time as a Police Officer, Roxanne experienced many things but her most rewarding experiences were not those that earned her medals (such as arresting Gainesville serial killer Danny Rollings after he robbed a grocery store in Ocala) but those experiences that helped people (like saving the life of a young boy after he had been electrocuted) and made a difference in her community and helping her fellow citizens.

Woman with glasses, hands on hips, wearing a patterned top, in front of a fireplace and a kitchen counter.
Man in a suit smiles, wearing a red patterned tie; a business portrait.

Roger Ward

Co-Owner

Roger grew up on a farm in Suwannee County and, after having worked for 34 years in both agricultural lending and commercial banking, Roger is grateful to be back in his hometown.  Roger’s company, Lone Pine Services, LLC provides business consulting services, including business plans, for both start-up and established businesses with the aim of helping people start their small business right and make it more efficient and profitable as the business grows.  Roger also provides residential mortgage processing services and is a mobile Notary.  Being a cancer survivor (42 years), Roger is a huge proponent of vitamins and supplements that work with traditional medical treatments to give Fresh Start’s clients the best chance for optimal health and wellness.


Fresh Start Nutrition’s mission is to provide the highest quality vitamins, minerals, supplements, personal care and and food products available and, when possible, our products will be organic, fair trade certified, and/or locally sourced.  We exist to educate and serve our customers and their health and nutritional needs.  Our services will exceed the expectations of our customers.

After working for many years with both a national vitamin and supplement store chain as well as a smaller health food retailer, Roxanne wanted to open a vitamin, supplement and health food store that was both a benefit to the community and could be a source of good health information for the citizens within her community.  Roxanne wanted a place where the customer felt valued and appreciated so she decided to open Fresh Start with the goal of the store providing not only high quality products at an affordable price but also with the desire to provide her customers with real value by being a source of information that is both useful and practical.

Shelves with mushroom supplement boxes, Host Defense brand, in a store setting.

About Fresh Start Nutrition in Live Oak, FL

Where Wellness Meets Community in Live Oak

You deserve nutrition guidance that feels personal, approachable, and grounded in real results. At Fresh Start Nutrition, we're dedicated to helping you discover a healthier, more balanced version of yourself through natural, wholesome solutions that fit your lifestyle.



We believe wellness isn't about quick fixes or restrictive plans—it's about creating sustainable habits that honor your body and support your goals. Whether you're looking to boost energy, improve digestion, or simply feel better in your daily life, our approach is built on honesty, care, and a genuine commitment to your success.


Serving Live Oak and surrounding communities like Lake City, Gainesville, and Valdosta, we're proud to be a trusted resource for families and individuals who value quality, transparency, and heart-centered service.


Discover how Fresh Start Nutrition can support your wellness journey right here in Live Oak.

Shelves filled with brown bottles, organized and on display, possibly for sale in a store.

Established to Serve North Florida with Heart

Fresh Start Nutrition was founded on the belief that everyone deserves access to nutrition guidance that's both effective and easy to understand. We're here to cut through the noise and offer you straightforward support rooted in compassion and evidence-based practices.



Live Oak is a community rich with oak-lined streets, local pride, and neighbors who look out for one another. We're honored to be part of that fabric, serving not only Live Oak but also families across Madison, Jasper, Alachua, and beyond.


We're proud to support the health and vitality of our neighbors, helping our community thrive one personalized plan at a time.

Let's start a conversation about your health goals today.

Guided by Expertise You Can Trust in Live Oak

Our experienced team understands the unique needs of individuals and families throughout North Florida. We treat every client with the same care and attention we'd want for ourselves, because your wellness matters deeply to us.

Years of experience helping clients achieve lasting health improvements through natural, personalized nutrition strategies

Deep connection to the Live Oak community and a genuine understanding of local lifestyle and wellness needs

Commitment to transparent, judgment-free guidance that empowers you to make informed choices

Nationwide shipping available, so you can access quality nutritional products wherever you are

A wholesome, welcoming approach that prioritizes your comfort and long-term success

Whether you're in Live Oak, Valdosta, or anywhere in between, Fresh Start Nutrition is here to help you feel your best. Reach out today to learn more about our services, explore our natural product offerings, or schedule a consultation that fits your schedule. Your fresh start begins right here.